As a business owner, you know that people read online reviews before they make a purchase. In fact, 93% of consumers say online reviews impact their purchasing decisions.
In every industry, your new and potential customers rely on feedback from previous customers. If your reviews tend to be mostly negative, or even worse, you don’t have any reviews, many potential customers will head over to your competition.
In order to prevent this and instead have customers eager to call you, here are a few ways that you can increase the reviews for your plumbing and drain cleaning business.
List Your Business on Popular Review Sites
An easy way to get more online reviews for your plumbing and drain cleaning business is to make a profile on popular home services review sites such as Yelp, HomeAdvisor and Angie's List.
Customers tend to visit these sites to find local companies that provide great service. By creating a profile, you'll allow your current and former customers to leave reviews on how you did, which then can be read by potential customers who are trying to decide who to call. If your profile has good reviews, they'll likely call you!
Facebook is another great site for reviews. Make sure that your Facebook business page is up to date and ready to represent your plumbing business to the 1.84 billion daily users who log on to the site.
Follow up with Customers
Not every customer will flock to a review site after doing business with your company, but that doesn't mean they won't leave a review if prompted.
Studies show that customers are more likely to leave a review when their purchase is still top of mind. In order to take advantage of this, consider sending a text or email immediately following their service.
Keep formatting simple and encourage customers to complete the review by mentioning how long they'll need to spend on it. For example, your text could say, "Thanks for choosing Best Plumbing Inc.! Mind writing us a review? We promise it will only take 2 minutes of your time!"
Include a link to where you want the customer to leave your review as well. This will help guide customers to your correct profile and ensure that they follow through with leaving your business a review.
Contact Customers Who Leave You Negative Reviews
No business owner wants to read a negative review, but online negative reviews can actually help your business to grow. Negative reviews highlight issues that your customers are having and give you an idea of how to improve their customer service experience.
By responding to negative reviews, you show your customer and any future customers browsing review sites that you value the customer's opinion. Not sure how to respond to a negative review? Use this guide on how to respond to negative online reviews to create an appropriate response.
With a little work on your end, you just might be able to turn that negative review into a positive one!
Offer an Incentive to Customers to Leave a Review
Your customer's time is valuable, so consider giving them some motivation for leaving your business a review.
You can offer small discounts on future purchases or even enter them into a contest that your business is promoting.
Customers can also be motivated to leave new reviews by seeing older ones. Make a point of adding your reviews to your homepage and social media profiles. People will see these reviews and often feel the need to leave their own!
Provide Great Customer Service
Trying any of these techniques can help you to increase reviews for your home services business, but providing great customer service is a must!
Keep in mind that customers will base their service experience off of their entire journey with your business, starting with that first phone call. Ensure that whoever handles telephone answering for your business (whether that be an in-house receptionist, call center agents, or answering service), values customer service as much as you do!
Does voicemail or an automated attendant handle most of your plumbing business calls? See why this could be hurting your business and why you should consider a professional answering service