When it comes to your business, you’re thrilled with the services you offer, and you’re happy with your customers’ response to your work. You even have the reviews to prove it! However, there’s just one problem: your business is not growing. Certainly, your current customers are pleased with your services, but you are ready to take on more clients. Where do you begin? How do you reach them? In this blog post, you will find three key strategies to ensure that your potential customers become leads, and even more so, that those leads become loyal customers.
Strategy #1: Social Media
Living in the digital age comes with pros and cons. Social media allows us to reach a huge target audience, but it may also lead to your business’s demise if it is not properly maintained. To avoid the latter, make it a top priority to post regularly about your business.
- Don’t be shy; use social media to brag about your company and its successes! Your potential customers won’t know how great your business is unless you tell them. To convey this, post and publicize your positive customer reviews.
“… around 39% of customers over the age of 55 say they trust reviews as much as personal recommendations. In the lower age group, the level of trust is even higher. Around 89% of consumers aged 35 to 54 say they trust reviews as much as personal recommendations.” (FIndstack, 2022).
- Bear in mind what your customers want to see. Should your clientele be educated on any specifics of your business? Do they want to be entertained or educated? A combination of the two? Put yourself in the shoes of your potential customers, and ask yourself, “What would I need to see if I were considering these guys to get the job done?”
- Reach out to all those who comment on, or even simply like, your posts in a timely manner. This shows your audience that you’re attentive and truly want to serve them.
Strategy #2: Increase Credibility
It is certain that not all your potential clients are active on social media, so it’s important not to put all your marketing eggs in one basket. In addition to posting about your successes on your website(s), increase your credibility by hosting a meetup or workshop. This shows potential clients that you have the confidence in your business to meet with them in person and offer an in-depth look at everything you offer. Let them see firsthand what you can do for them as far as services, costs, and customer service goes with a creative presentation lead by some of your employees. For example, if you’re in the HVAC, electrical, or plumbing business, you could host an event about safety precautions. To add the icing on the cake, offer that those interested who are remote/busy can join in via Zoom, or any other online platform.
Strategy #3: Offer Discounts
Let’s say that your potential customers love your posts, and they have even attended your customer meetup about why your services are top-tier. There’s still one thing that keeps some of them hesitant: why choose your services over the competitors? The competition seems to be just as confident in their services as you. Here’s where you seal the deal! Offer a discount on your first service to them. This way, they are both happy with the cost and get to personally experience your skill and expertise. The chances of this customer returning to you for business in the future increases. Additionally, you could offer a discount to customers who refer your business to their friends and family, attracting even more clients.
Here at Dexcomm, we are eager to contribute to the success and growth of your business! By implementing one or all of these three strategies, your company is certain to experience growth. We offer much more help than this blog post has to offer. If you’re interested in your business having 24/7 “award-winning live answering solutions and services,” or even more ways in which we can help your business grow, click here.