In today’s world, as we all know, social media is remarkably influential when it comes to spreading ideas and sharing news. However, more than ideas and news, Facebook, Twitter, Instagram, and LinkedIn are all powerful tools that can be effective when used as marketing platforms. Nevertheless, when you don’t know where to start or can’t think of anything new, making new content can be frustrating. That’s why, in hopes of provoking a bit of creative inspiration, we’ve compiled this list of ten social media ideas for home service businesses!
1. Blog Posts
If your company’s website has an ongoing blog, include links to some of those articles in your social media posts! Publicizing blogs are not only a good way to shine some light on your company’s website, but doing so also increases your company’s credibility. Have you written a blog about wiring outdoor lights? Do you have a post about replacing bathtub drains? By linking to your blogs in a Facebook status or tweet, you’re able to pose yourself as an expert on your trade!
2. Fun Facts
The things you consider everyday knowledge are fun facts to others. Most people lack your industry-specific knowledge, and by sharing it, you educate your potential customers (thus grabbing their attention)! Tips on how to lower an electric bill or even quick fixes to leaky faucets are sure to fascinate your potential customers.
3. How-To Posts
Similar to fun facts, “how-to” posts can also be informative and eye-catching. “How to test your water pressure” or “how to properly maintain your air conditioner” are examples of useful information that aren't common knowledge to everyone. These can be posted in a variety of ways, whether it be via a video, a list, or pictures.
4. Customer Reviews
Customers won’t always believe how informed or skilled you are at your job if they only hear it from you. That’s why it’s crucial that you post your positive customer reviews! According to HubSpot, a powerful marketing platform based in Massachusetts, “Sixty percent of consumers believed customer reviews were either trustworthy or very trustworthy— meaning that business that can accumulate positive customer reviews [can help a customer make a purchase decision].”
Posting pictures doesn’t require a fancy camera, as today’s smart phones can take super clear pictures. Whether it be pictures of your staff or advertising your equipment, photos help people to make decisions, and quite literally, to see things more clearly. Let your potential customers see what you’re all about!
YouTube is one of the most popular search engines in the world, and that makes sense when you consider how popular video has gotten in the past few years! A quick one-to-three-minute video is a good alternative for those who don’t have the time to read a whole post or skim through articles. Whether you’re making a video about fun facts or a funny video of your staff, posting it on your social channels AND on YouTube could be effective for reaching potential customers. Experiment with it!
Humor plays a serious role in marketing! When you make people laugh, they’re more likely to remember your company. Puns, funny pictures and videos, and even homemade memes are always circulating on all sorts of social media feeds, so join in on the fun! You can relate your jokes to other home service workers or potential customers, but either way, humorous content is sure to leave a good impression of your business.
Source: Shamrock Plumbing
Do you offer 15% off when your customers refer their friends to you? Do you have any specials going on right now? Either way, posting these offers on your website will only inform a fraction of your potential customers! Let even more people know by posting about them on your business’s social media feeds.
9. Product Recommendations
Are there any tools out there that you find most helpful for around the house? Or what about books that you found most informative? Being that you’re the expert, people will be thankful for your suggestions! By helping people find solutions, you are, again, educating your potential customers and posing yourself as an expert in your industry.
Would you rather: a hot water heater that you don’t have to wait for to heat up or a toilet that automatically flushes?
Which is worse: forgetting to turn your AC off after you’ve already left for vacation or your AC being out while your home?
Polls are a fun way to get people involved with your posts! Additionally, people’s interactions can sometimes serve to let you know who’s potentially interested in your services.
It can be exhausting trying to come up with original ideas for content creation, but it doesn't have to be! A lot of these ideas can be reused with different topics. More than that, remember to have fun when you piece together funny videos or think of interesting questions for polls. At the end of the day, you're home service social media has the potential to help and inform a lot of people. The opportunities are truly endless!