Today is the age of social media and the internet. With everything you could ever want at your fingertips, it’s no wonder that marketing and advertising fields are beginning to focus their efforts on online endeavors. As a dentist, you are probably aware that most people do not generally enjoy dental work. This is where social media can help you build a positive relationship with your patients and make them want to come more often. Utilizing the internet and, most importantly, social media, can make a huge difference to your dental practice. Keeping this in mind when using social media will help you grow relationships and hopefully gain more clients.

Maintaining a social media presence will help you stay relevant and ensure that your patients remember you. By responding to and interacting with your patients’ posts as well as keeping your page updated, you can slowly build yourself a following. Through this following, you’ll be able to stay involved in the lives of your patients, ensuring that they won’t forget to visit the dentist.

Keeping up with online trends can be an arduous task. Trends quickly come and go these days, so staying on top of it all is hard.  If you manage to do it, though, you’ll definitely see the benefits.

Staying active on social media can also help you stay up-to-date on demands. Social media will also generate a more positive environment for dealing with these demands. Through social media, you can be more aware of what you may need to do to update your systems and policies.

Creating a thriving social media page can seem like a daunting task. But once you do, you will begin to see a marked difference in the way your dental practice and patients interact.


Dexcomm is a Louisiana-based corporation that provides answering services to businesses and service agencies across the United States. We have been open since 1954, employ a staff of roughly 80 people, and our average client retention rate is 10+ years.

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Read More About The Author: Elisabeth Gurdián